Strategic Branding and
Commanding Web Design
Strategic Branding and
Commanding Web Design
Strategic Branding and
Commanding Web Design
Strategic Branding and
Commanding Web Design
Strategic Branding and
Commanding Web Design
Strategic Branding and
Commanding Web Design
Your brand should command attention the moment someone finds you!
crafted to attract & designed to convert
Ready to start captivating and converting your target audience?
We create brands that look good AND do the work for you.
At Kalon, we build complete brand identity systems designed to speak directly to your target audience. That means we go beyond surface-level aesthetics. We research your competitors, study your audience's psychology, and craft a strategic foundation before we design a single visual element.
The brands we build stand out visually, position you as the obvious choice in your market, build trust before you ever hop on a sales call, and turn casual browsers into loyal customers.
A logo and color palette alone won't get you there. A complete brand identity system will.
Chelsea and I have been working together for years now and I am blown away by her skill and creativity with every project we do together. She's incredibly insightful, thinks outside the box, and takes on even the most challenging projects with a creative, positive attitude. I can't recommend her highly enough.
Rai | Cornell
You really did an amazing job. The printer said, "wow!!!!! It's seamless!! I don't have to do anything to the files, all the modifications have been done. You hired a professional"!! Thank you for being so patient with us and for working so hard on this project for us. You truly have been a breath of fresh air and made this such an easy process! You have a gift and you're in the right line of work to showcase it!
Crystal | PATRIOT CI
Chelsea is the absolute best! I couldn’t have asked for a better experience. She understood my vision and transformed it into a brand that stands out in every way. Her attention to detail and commitment to excellence is unmatched.
Jordan | High society
Working with Chelsea as a freelancer is always a great experience for our team at Heard. She asks smart questions, responds thoughtfully to feedback, and has a really positive attitude. The nature of our business is agile and fast-paced, so we appreciate her flexibility and accessibility. We look forward to working with her again in the future!
Joe | Heard Creative
Meet Your Designer
Behind the studio
With over a decade in the design world, I've spent years obsessing over what makes brands actually work (not just look pretty). After a short-lived corporate career, I launched Kalon Design Studio in 2020, combining my degrees in graphic design and digital marketing to build brands that go beyond surface-level aesthetics.
Outside of the office, you'll find me adventuring through Oregon with my family or cozying up with popcorn and my animals for a movie night.
Curious about my journey and the philosophy behind Kalon?
get the full story
Free download
Your Guide to Building a Strategic Brand That Commands Attention
Whether you're a seasoned business owner or just getting started, this step-by-step guide walks you through exactly what you need to build a brand that earns recognition and commands attention from the people you actually want to reach.
Checklist inside
Browse through
Previous Work
Beauty That Goes Beyond The Surface
Kalon
Let's work together
Our name comes from the Greek word "Kalon" (pronounced KAY • LAWN), which describes a kind of beauty that doesn't stop skin deep. It's the belief that what makes something truly beautiful is what's underneath. In brand design, that means the intention and meaning behind every decision.
This idea is the foundation of everything we create. We design brands that look stunning, yes. But more than that, we design brands that carry weight. Brands that reflect who you are, connect with the people you want to reach, and actually move your business forward.
refine + launch
Get started
03
three steps to a
We polish the details, hand over your final assets, and make sure you know how to use them. You'll have everything you need to show up everywhere with confidence.
Commanding Brand
Strategy + Direction
01
We research your business, audience, and competitors to build a strategic foundation. You'll walk away knowing exactly what your brand needs to say and who it needs to reach.
design + development
02
We craft your complete brand identity system: strategy, verbal identity, and visual identity. Everything you need to show up consistently and communicate clearly.
Get Creative With Me...
Mastering Brand Consistency Using Brand guidelines
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